Riviera, Australia's largest and most awarded pleasure boat builder has continued to expand its United States dealer network with the appointment of Bay Marine of Sturgeon Bay in Wisconsin.

Located on the Western shores of Lake Michigan at Sturgeon Bay, Bay Marine will service the Wisconsin and Illinois territory.

Bay Marine of Sturgeon Bay is the exclusive Riviera dealer for the Western Great Lakes area and has a reputation for quality service.

Bay Marine dealer principal Mark Felhofer has more than 25 years sales experience and together with his team of 25 sales and service personnel are totally committed to customer care and proud to now be part of the growing Riviera family.

"From the moment I stepped on board my first Riviera I knew I was dealing with a company that offers a product line with outstanding designs and exceptional product quality. These characteristics clearly differentiate Riviera from the competition and we are proud to represent them in the Great Lakes market," Mark said.

Bay Marine's goal is to make boating a life-long passion for their owners and their entire family.

"As a result, we feel that we are more than just a boat dealer, but a service provider that is here to ensure our owners passion for boating stays alive from season to season and generation to generation," Mark said.

"As a second generation family owned and operated business, Bay Marine of Sturgeon Bay was officially established in 1969 by Fran and Carol Felhofer. The Felhofer family's three guiding principals (treat every customer with honesty and respect, offer friendship and knowledge, work hard and be passionate about everything you do) have earned the company a reputation for superior customer service and customer loyalty.

"Over our four decades of operation Bay Marine has continued to grow with our customers needs and we are committed to serving our owners when they need us most whether it be at their dock, across the lake, or around the world."

Riviera Yachts USA Inc Director Chris McCafferty said he was proud to welcome Bay Marine to the Riviera family as the newest dealer in the Americas.

"Their specialised team of experts and marine industry experience will ensure Riviera's customers receive the highest quality service that befit our brand," Chris said.

"This is yet another milestone for Riviera and positively reinforces Riviera's international reputation as a quality boat builder with a diverse and growing model range."

Riviera offers 20 different models from 36 to 85 feet across four model series Flybridge, Sport Yacht, Offshore Express and Motor Yachts.

Image: Matt Felhofer, Bob Krohn, Mark Felhofer and Fran Felhofer

For more information, please go to www.riviera.com.au